It's the final season at current Yankee Stadium, and, more than any other player (yes, more than Jeter), Rivera has defined the Yankee resurgance of the 90's and 00's.
Yes, it would be amazing if he came in for the 9th inning, the AL clinging to a one-run lead, Chase Utley, Albert Pujols, and Lance Berkman due up for the NL. But that's not going to happen. One, there's no guarantee the game will be close late...and B, by the time the 9th inning rolls around, he'll be facing Russell Martin, Christian Guzman, and Nate McLouth.
The All-Star game is ONLY interesting if there's drama. Why not create some? If you have Rivera pitch the first, you're guaranteeing he'll face the game's best hitters in its "best" ballpark. You'll have a much bigger audience, as no one gives up and goes to bed in the first inning...do they? And, you'll make sure he enters the game in a meaningful situation. Let him pitch the second, too. (If he and Girardi are okay with it)
By the time this 5 hour marathon limps past what will certainly be the longest seventh inning stretch in the history of the game, it's likely you'll have half the audience you started with and almost none of the buzz.
Do you think I could call Gardy and have him pass this on to Francona? Does anyone have his number?